Adam is the genius behind the relatable upside down eyelash Rosa character. He became one of TikTok's premiere comedic and beauty talents overnight. Adam is always raising the bar with Rosa's inventive original content, blowing up every social media platform and even crossing over to Cosmopolitan, Paper Magazine and other traditional media outlets. He was welcomed into the beauty community by well established beauty gurus like Rihanna, Patrick Starrr and Bretman Rock to name a few. Adam, best known as AdamRayOkay, prides himself on championing his LGBTQ+ and Latinx global communities by spreading positivity through his personality and uniquely funny sketches.

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Adelaine Morin is a master of beauty and transformation. Since creating her YouTube channel in 2011, this Canadian born influencer has brought her self-taught makeup artistry to the forefront of her digital stream. Finding inspiration within her YouTube community and pop culture, Adelaine seamlessly transforms herself into leading figures of film, television, and music. These dynamic videos illuminate her exceptional talents and bold personality, while also providing her Adelangels with inspired original content.

As a beauty guru, Adelaine has amassed over 6 million multi-platform followers, cementing herself as a driving force amongst beauty and makeup influencers. With no signs of letting up, Adelaine continues to grow and inspire a generation of viewers with her empowering messages and support of her peers. With the creation of her merchandise, “Girls Supporting Girls,” Adelaine has created a brand that continues to spread her message of female empowerment to millions of girls worldwide. Most recently, she has started her podcast “Girl Talk by Adelaine Morin” where she shares untold stories, gives big sister advice, and touches on hard topics to connect with her fans. 

Aja Dang embodies the beauty of balance. This model and YouTube personality turned financial expert is dedicated to promoting a lifestyle that creates a healthy mind, body, and soul. Across all social media platforms, Aja epitomizes the modern multifaceted woman. Generating an authentic relationship with her community, Aja addresses real life issues in finance, beauty, fitness, politics, relationships, and personal care.

Aja’s platform spreads well beyond personal empowerment. In 2020, she launched her own business MSTRPLN that tackles financial independence and accountability through her customized financial planners. As a champion of animal and women’s rights, Aja utilizes her social media platforms to speak to issues that she is an impassioned advocate for. Aja will continue to show herself as a rising voice of her community, and produce content with the authenticity and accessibility that resonates with her subscribers.

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Alisha Marie is a pioneer within the digital community and an entrepreneur who has racked up over 20 million followers across her channels. Since launching her channel over 10 years ago, Alisha has worked with numerous top tier brands on social partnerships including BMW, Hollister and Casetify. 

Alongside her best friend and fellow creator Remi Cruz, Alisha co-hosts the Webby Award winning podcast Pretty Basic which has amassed over 94  million downloads. The duo partnered with tarte Cosmetics to release the limited edition Pretty Basic x tarte Collection in February 2021, which was available nationwide in Ulta stores and at tarte.com. Episodes are released weekly across streaming platforms and video episodes shot from the Pretty Basic studio are available on YouTube. 

Alisha opened up about experiencing creator burnout and became one of the first YouTube creators to take a multi-month hiatus from her channels, which today boasts over 11 million subscribers. Today, Alisha continues to focus on releasing high quality content that she is truly passionate about, she has shared her story with Forbes, Entrepreneur and a broadcast interview with Nightline.

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Aliyah Simone is a vivacious girl next door from North Carolina. Aliyah created her first YouTube video in 2015 at only 13 years old and quickly fell in love with the YouTube community, video production and the overall content creation process. Off screen, she’s attending a state University and is utilizing her powerful voice to educate her over 1 million fans across her social platforms with strong messages and entertaining videos.

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Ashley Nichole is a Los Angeles based influencer, with international appeal. Ashley’s warm personality illuminates all of her social media platforms, connecting her to large and diverse audiences. With a sense of adventure and wanderlust, Ashley shares the beauty of her voyages with over 2.2 million friends across all platforms, and throughout many countries. 

When not traveling around the world, Ashley shares her advice along with fellow creator, Taryne Renee on their podcast called “Unsolicited Advice”. Every week, they answer listeners’ wild questions from dating, to embarrassing situations. Ashley’s content inspires, teaches, and keeps her friends waiting for more. 

Celine Tran, otherwise known as Jelly Bean Celine to her audience, is a full time doctoral sociology student and rising social media creator. She got her start on TikTok with food recipes and day in my life videos. She quickly transitioned into making DIY’s, craft hauls, and creating original animated characters. Celine’s unique artistic style has grown into starting her own entrepreneurial sticker and stamps business on Etsy that is highly coveted by her audience. 

Florida native, Emma Marie started as a content creator by sharing her daily life with her family on their YouTube channel Emma and Ellie’s Family before branching out and creating her own content. She has gained a following as the interest’s digital best friend with her girl next door and sisterly advice of beauty, fashion and lifestyle tips. Her relatability keeps her audience tuned to see each chapter of her life evolve.

Jair Woo, a Palm Springs native, has the ultimate guy next door personality and incredible style. He loves sharing his latest fashion finds and best tips to enhance one’s confidence. From hair tutorials, skin care, grooming, meal preps, and travel vlogs, Jair’s honest and approachable personality captivates his audience, leaving them wanting more! His main goal is to help his audience look good and most importantly feel good. In 2022, Jair launched his company, Good Soul Supply, which has premium jewelry and apparel.

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Katy Bellotte is a beauty connoisseur, entrepreneur, writer, graphic designer, and podcast host for “Thick & Thin” and “Match Made in Manhattan”.  Katy shares her experiences across all of her social platforms as an ambitious young professional while tackling her day to day as a social media tastemaker. She shares her freelance projects on Katy Bellotte Designs. Phew! Katy’s aesthetic and content style has allowed her to work with amazing brands like Reformation, Brooklinen, and Sony on a long-term basis. 

Kayley Melissa is a true master of hair. This certified hair stylist creates magnificent looks filled with whimsy, technique, and style. Her tutorials make the most dynamic hair moments accessible to over 1.5 million followers on YouTube alone. Kayley continues to grow her multi-platform following through the use of valuable and usable tutorials for hair enthusiasts around the world. Kayley’s content emphasizes the beauty of body, waves, and texture with a unique take on all methods of braiding. As a result, Kayley’s tutorials are the go to for hair enthusiasts looking for a wide range of hairstyles, ranging from classic to fairytale, and have been met with millions of views. A true tactician of hair, Kayley Melissa is using her platform to influence the digital space, one astonishing hairstyle after another.

Kiana Bonollo is a fashion designer turned social media content creator from Raleigh, North Carolina. She has a B.S. in Fashion & Textile Design with a concentration in fashion. Her first experience in the fashion industry was actually not with design, but with modeling. Kiana’s content educates her audience on pattern making, sewing, and design. She is also an entrepreneur with her own Etsy shop, Kiana Bonollo Designs, where she has over 40,000 sales (and counting), more than 27,000 admirers, and over 3,000 reviews.

Kimberly is a fashion and lifestyle content creator based in Orange County, CA. She started creating social media content in 2018 and has been growing her community ever since. Kimberly was born in Manila, Philippines before immigrating to the US at the age of 7. Growing up Kimberly felt a lack of representation of women who looked like her. With this in mind, she creates content with the goal to represent Filipinas in the fashion and beauty space. During the pandemic, Kimberly found her love for sharing home decor and easy DIYs which earned her the title of “Fashionista Filipina Martha Stewart” 

Through her social media platforms, Kimberly has cultivated a community of women that enjoy trying out different fashion trends (no matter their size), hosting themed dinner parties, cooking easy recipes, and DIY home decor. 

Kimberly is very passionate about teaching her followers fun and simple ways to try something new while expressing their own creativity.

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Koko and Symba may be young, but don’t let that fool you! Bay Area born and raised, they have hustle like no one else.

When the pandemic kept them at home for their senior year of high school, they turned to TikTok to create hilarious, relatable, content and connect with the world!

They’ve since garnered an audience of over 2.6M followers and even have their own clothing brand! Sneakerheads and entrepreneurs, Koko and Symba are passionate about building a lifelong legacy to lift up their communities. Their grind never stops and they look forward to taking on whatever is thrown at them and bringing laughs to anyone that crosses their path!

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Louie Castro has been an unstoppable force since he launched “Louie’s Life” on YouTube in 2014. From his quick beauty tutorials on Instagram, sharing his personal anecdotes on YouTube, to creating hilarious short features on TikTok - his content covers topics that are relatable to the fast-growing English and Spanish or Spanglish, speaking online communities, dubbing himself: “The Baddest Perra.” Castro’s diverse comedic content has propelled him as an internet sensation along with his very memorable slogans that keep his fans entertained for more than a moment!

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Luann Diez is a lifestyle content creator, originally from Cancun, Mexico, currently based in Los Angeles. Known for her lifestyle content in Spanish (or most times Spanglish), she shares her everyday life navigating her 20’s with content including daily vlogs, travels, fashion, home decor, advice and anything that relates to her life. She has amassed over 4 million followers on TikTok as well as over half a million on Instagram. Although she loves creating very curated and visually aesthetic content, she is always her authentic and real self in everything she creates. 

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Madison Watkins is a national recording artist and singer/songwriter and most recently released her Electric EP. She was as a finalist on season 19 of the hit singing competition show “American Idol” and following began independently releasing her original music including her hit record “Someday,” which has gotten millions of streams on Spotify and Apple Music. 

Watkins has opened for numerous globally renowned artists including Elle King, Gwen Stefani and Jason Durulo; and also had the honor of performing with Tori Kelly during her time on “American Idol.” Watkins' song “Blinded,” which continues to climb on all streaming platforms, was featured on CBS’s “Love Island USA.”  

During 2020, Watkins partnered with popular hair care brand Aussie on a social media campaign and in turn the brand licensed her song “Curls.” The #CurlMagic TikTok campaign generated over 1.7 billion views. Watkins boasts an impressive social following and has collaborated with leading brands such as LG and Puma among others.  

Watkins is a Fayetteville, Arkansas native and currently resides in Los Angeles, CA.

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Marcel Floruss is best known as the menswear Blogger & YouTuber behind One Dapper Street. A veteran in the men’s fashion space, Marcel uses his platform to inspire and teach his audience how to not only dress better, but to embrace their style and express who they are. Since moving to the US from his native Germany to study fashion, Marcel has been named a Forbes 30 under 30 honoree, walked the runway of Dolce and Gabbana, amassed over 1 million followers across social media, and launched men’s shoe label Ankari Floruss with fellow entrepreneur and friend Moti Ankari.

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Mia Sayoko, formerly know as Mia Stammer, was born in Okinawa, Japan and has created a strong fan base called ‘Miatary’ on YouTube. Mia started her content along with her pup-son Ken The Corgi, showing daily vlogs of their LA life together. She has evolved her content since her early days to showcase women empowerment through her gym transformations, positive body image content and embracing tattoo culture. 

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TikTok star Paeka Campos has amassed a following of over 3.1 million followers across all platforms. She is a multi-talented creator, actress and singer.  Her roles on Harbinger (2015), Divine Access (2015), and The Place in Between (2021) have contributed to her popularity. When she is not on screen or behind the microphone, she utilizes her social platforms to promote self love and empowerment to her growing fan base.

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Remi Cruz is a leading cooking & lifestyle YouTube creator and award winning podcast host with over 5 million followers. Everyday Remi inspires the next generation of women to lead a strong and positive life while releasing tons of content (baby, content). Most recently, Remi debuted Cooking with Remi, a central hub for food lovers, filled with followable recipes for everyday meals, Korean classics, tipsy favorites, junk food alternatives, and so much more. New video episodes release on her main YouTube channel, a stream of new recipes available at www.cookingwithremi.com; and an Instagram feed filled with all the inspiration you need to get cooking. Most recently, she brought her recipes to the Drew Barrymore Show, giving Drew and their audience a little taste of what Remi has to offer.

Alongside her best friend and fellow creator Alisha Marie, Remi co-hosts the Webby Award winning podcast Pretty Basic which has amassed over 94 million downloads. Episodes are released weekly across streaming platforms and video episodes shot from the newly built Pretty Basic studio are available on YouTube.

Remi frequently works with top brands including launching the Venus x Remi limited edition Gillette razor, in addition to social partnerships with LuluLemon, HelloFresh and Savage X Fenty among others. She encourages her audience to have conversations about mental health and was a part of AdCouncil’s Seize the Awkward Campaign, in addition to partnerships with charitable organizations such as Headcount on a voter registration campaign, the It Gets Better Project on a Pride partnership and the Thirst Project.

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Ricardino “Rico” Alvarez is a TikTok comedy superstar known for his hilarious viral videos. He has over 3 million followers and more than 179 million likes on TikTok, and over 120,000 followers on Instagram. From the Bay Area, Rico has worked the Mexican Football Federation and Soccer United Marketing to promote the Mexican National Team’s game in the United States. He’s also worked with the MLS to promote their All Star soccer games and has even hosted a few sporting events. His growing fan base and love for sports landed him the opportunity to be one of the few influencers to partner up with the 2023 Super Bowl.

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Sarah Belle is a Southern girl who is known for her chic fashion ensembles and charming eye for interior design. Her love for fashion goes far beyond putting together iconic looks. Sarah Belle loves to find unique pieces, fashion dupes and luxury fashion hauls. It is safe to say that her audience can relay on her for up to date fashion trends and great style. 

When she is not taking us on her retail therapy or shopping sprees, you can find her and her Teacup Yorkie, Miller, in Nashville, Tennessee listening to their favorite country tunes.

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Stan Fukase, more commonly known under his handle ‘worldofxtra,’ is an online content creator, drag artist and performer based in Tokyo, Japan. Stan began consistently uploading to his YouTube channel in April 2020 and has garnered over 17 million views. Through his content, he showcases his confidence and daily life as an Asian LGBTQ+ creator, creating a safe space for people who feel misunderstood, and inspiring hundreds of thousands of people across the globe. Known for his signature editing style, Stan has quickly amassed well over 1 million followers across all his social platforms.

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Taryne Renee is a Los Angeles based influencer. She has gained such a following by being her most authentic self. She prides herself on having social media platforms that are a safe space for anyone dealing with hardships of life. She continues to be an open book and an advocate for mental health, body positivity, and healing. She showcases her love of things that bring her joy, such as her Lego collection, Star Wars obsession and her Teacup Yorkie, Charles. She has a minor in counseling and shares her advice along with her best friend and fellow influencer Ashley Nichole on their podcast Unsolicited Advice. Taryne’s goal is to always be a bright light in a dark world with comedy, honesty and her ability to make anyone feel like family.

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Born and raised in Indiana, Taylor King, or better known as TK, created her podcast “Making Moves with TK” formerly known as ‘TK’s Juicy Polls’. TK interviews well known and growing creators all while rocking her signature red lip. Aside from hosting her popular podcast, she’s grown her YouTube channel by showing her day to day life as a producer and basically the hype girl that we all need.

Toddy Smith is a social media creator, author and musician who has amassed a following of over 7 million followers across his social channels. Most recently, Smith launched his podcast "The Good Boys with Toddy & Brett" alongside his co-host and music executive Brett Bassock, the show is currently under the Studio71 network. 

In 2020, Smith released his debut solo track "Natalina" which has gone on to receive over 10 million streams on Spotify alone, he previously toured as a primary member of Scotty Sire's band and has also released multiple collaborations with him. His debut book "I'll Give You A Dollar If You Consider This Art" was released in 2019 and co-written by Smith's childhood best friend and author Darren Nuzzo, the collection of poems, stories and illustrations became a bestseller on Amazon. 

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Trey Beckham is a Filipino-American, born and raised in Los Angeles, started creating content in early 2018. Trey connects with his audience through his humor and love for making people laugh! Trey is passionate about equality in the entertainment industry and proudly advocates for more Asian representation. Ambitious and driven, Trey wants to show people that regardless of circumstances you are capable of accomplishing your dreams.

Vivian Vo-Farmer is an avid fashion enthusiast, world traveler and entrepreneur based in Seattle, Washington. Her girl next door personality has landed her partnerships with  brands like REVOLVE, Kay Jewelers, NYX Cosmetics and Bumble. 

In 2020, Vivian launched her minimalistic jewelry and accessory brand called Meraki & Moon from the comfort of her home and sold to customers across the world. Her latest venture is her podcast, “The Daily Divine Feminine’, where she shares daily affirmations centered around wellness, motivation and self love.

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Yesenia, commonly known as Yes, was born and raised in Central California. Her love for beauty began at an early age and drove her to pursue a cosmetology license. Shortly after, Yesenia started her blog, where she expressed her affection for fashion and shared her makeup knowledge which then led her to create more content for her YouTube channel! 

Throughout the years, Yes has shared a variety of tips from her daily life that her audience finds refreshing and relatable. When she is not exploring fashion hacks, you can find Yes going viral on TikTok with her haircare routine coupled with her positive energy. 

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Yoatzi Castro is a popular digital star and content creator whose channel highlights all things beauty and lifestyle related. Yoatzi's electric personality shines through her bright clothes and vibrant smile, and her fans can't get enough of it. Among other things, Yoatzi shares her everyday life, her Mexican-American culture, and her journey through motherhood with her tight-knit online community.

Since the conception of her YouTube channel in 2012, Castro has taken a personalized approach to content creation and as a result, Yoatzi has truly connected with her fan-base. This San Jose native also often collaborates with other prominent YouTubers such as her brother Louie Castro, known for his popular channel: Louie’s Life. Along with their sister, Andrea, the Castro family is adored by millions for their fun-loving sibling dynamic and entertaining videos.

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